Throw Out That Loofah, There's A New Scrub In Town
Your shower routine holds the key to soft, touchable skin. As our skin cells naturally turn over, the buildup of dead, dry skin on the surface can leave our body feeling rough or bumpy. The steamy shower is the perfect time to slough away these dead skin cells to reveal the fresh, glowing skin underneath. This process is called exfoliation, and there are different ways to do it.
There are two types of exfoliation: physical and chemical. Physical exfoliation is any type of manual scrubbing, scraping or buffing of the surface layer of the skin. This includes shower gloves, dry brushing, or that old loofah dangling in your shower (take this as your cue to trash it!) Chemical exfoliation, on the other hand, uses active acids or enzymes to dissolve the layer of dull, dead skin on the surface. While we often think about chemical exfoliants as effective ingredients in facial peels, they can also be beneficial on the body.
So, which type of exfoliation is best to achieve glowing, vibrant skin on your body? Well, both! The skin on our body is often an afterthought, but a proper exfoliation routine could be the missing step for bright, smooth, even skin. This is why we’ve created a body scrub formula that can help you level up your shower regimen.
Meet Get It Bright
Get It Bright is our first in-shower product, and it’s the ultimate prep step for your skincare routine. Sitting perfectly between too-scratchy and not-scratchy-enough, this soothing scrub leaves your skin feeling flake-free and comfortable.
It’s been specially formulated for those forgotten areas that could use a little extra attention… think congested underarms, dry backs of the knees, bumpy upper arms, ingrown-prone inner thighs, and anywhere that you’d like to see a little brighter and smoother. It’s your bathroom BFF to target rough texture and uneven tone!
About The Scrub
Get It Bright is a kaolin clay-based scrub that helps to soften, smooth and even out skin tone. It contains Glycolic Acid to dissolve dead skin cells, Willow Bark Extract to brighten and soothe, and Pumice to gently scrub away flakey or congested skin.
Formulated with a gentle blend of chemical and physical exfoliants, this scrub hits the exfoliating sweet spot. Perfect as the first step in your body skincare routine, Get It Bright can help prep your skin before applying our targeted treatments. If you’re already using products with actives to brighten your underarms or inner thighs, this effective scrub can help the absorption of those treatments and increase their efficacy.
Get It Bright is vegan, cruelty-free and has been formulated without harsh synthetic ingredients. It’s safe for use on those delicate areas that require a little extra love, helping you embrace and celebrate the skin you're in.
How To Use Get It Bright
Get It Bright lives in your shower. Reach for it up to two times a week, or as desired, to banish rough texture and keep your skin soft and supple.
After using a gentle body wash all over, squeeze Get It Bright into your wet palm. Then, massage this exfoliating scrub into anywhere that needs a bit of smoothing or brightening. Some common areas of concern are those little bumps on the back of your arms (also known as Keratosis Pilaris), inner thighs that are prone to ingrowns or pigmentation, elbows that feel dry or cracked, and underarms that get bumpy from razor burn.
The gentle formulation of Get It Bright makes it suitable for even these sensitive areas, and in time will help to smooth, soothe and brighten. After showering, follow up with a simple moisturizer or active treatment - your freshly exfoliated skin is the perfect canvas for a targeted regimen.
Get It Bright, Right Now
This targeted scrub is here for a good time, not a long time. That’s right, it’s limited edition.
To level up your shower routine and boost the efficacy of your body skincare, grab Get It Bright while it’s still in stock. Whether you’ve been working on brightening your underarms with The Original, soothing your inner thighs with The Down Low, or are just starting your body care lineup, Get It Bright is your perfect prep step.
Shop Get It Bright Exfoliating Body Scrub, and treat those forgotten areas to smooth, even skin.
