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our story


Develop quality products for common skin concerns that are uncommonly adressed by the beauty indsutry. For example, over 80,000 people a month search for underarm darkness. You see, it's common! But most products available for underarm darkness are made with harsh whitening agents like hydroquinone. It's like no one is listening to what you need, but we are!

We formulate products with high quality ingredients for areas of your body that you may feel are forgotten. We want you to know that your beauty is our beauty and your beauty deserves to be seen!

No one, no place, should be forgotten.

Who we are as people should be the only definition of beauty worth discussing.

We make real friends.

We uplift others.

We are who we are to the core.

We believe in beauty that is bold.

That is honest. And unapologetic.

We believe that compliments are free.

Our bodies are valuable. And that self-worth should never come at a price.

We believe that your beauty is our beauty. And your beauty deserves to be seen.


No animal testing. All products are certified by the Leaping Bunny Program as cruelty-free.

Woman-owned. We prioritize hiring women and BIPOC talent to cultivate an inclusive culture and brand.

Safe space to be you. We do not tolerate bullying, trolling or any form of hate across our social media channels and aim to create a safe space for you to be your truest self.