our story


to develop high-quality products for common skin concerns that are uncommonly addressed by the beauty industry. Did you know that about 80,000 people a month search for underarm darkness? Unfortunately, most products available for dark underarms are made with harsh whitening agents like hydroquinone. It's like no one is listening to what you need, but we are!

We formulate products with clean ingredients for areas of your body that you may feel are forgotten. We believe that who we are as people should be the only definition of beauty worth discussing.

We're so glad you're here and can't wait to be friends! Here's to giving those forgotten places some extra love.

No one, no place, should be forgotten.

Who we are as people should be the only definition of beauty worth discussing.

We make real friends.

We uplift others.

We are who we are to the core.

We believe in beauty that is bold.

That is honest. And unapologetic.

We believe that compliments are free.

Our bodies are valuable. And that self-worth should never come at a price.

We believe that you are beautiful. And you deserve to feel beautiful.

  • Vegan & cruelty free. All products are made without animal products and we do not test our formulas on animals.

  • Woman-owned. We prioritize hiring women and BIPOC talent to cultivate an inclusive culture and brand.

  • Safe space to be you. We do not tolerate bullying, trolling or any form of hate across our social media channels and aim to create a safe space for you to be your truest self.